Dior’s campaigns over the years

As I always say, fashion is not what a bunch of designers take from their heads and dictate us to wear each season. Fashion reflects the public mood, social norms, politics, economic situation and technological developments. What we eat, think, read and watch are also parts of fashion.

Why is it important to keep an eye on fashion? Well, we have 3 choices how to look – dated, timeless or modern. To be able to understand the difference we need to know what is modern right now, how long it will last, what is always in fashion and doesn’t changes much, and what has already gone.

It may sound complicated but all we need to do is observe and “fill our visual database”. The more you see, the better you feel the difference. The same way as the more different books you read, the better you understand which are classic and which are pulp fiction and why.

In this post I’ve collected Dior’s campaigns for almost 30 years. Go through and pay attention to the following things, as they are clear indicators of the time:

  • Shoes, bags and eyewear shapes
  • Makeup, eyebrows and hairstyles
  • Silhouette, fit, hemlines’ length
  • The general message and mood. Is there sex, romantic, power, friendship, something else? What values are being promoted in these advertisements? Yes, they also change every decade.

Again, the more you do this the better you understand whether you look modern, timeless or dated and what needs to be changed.

During the period of 1989–1997 Gianfranco Ferré was the creative director of the house.

1990

Christian Dior campaing 1990

 

1991

Christian Dior campaing 1991

 

1992

Christian Dior campaing 1992

 

1993

Christian Dior campaing 1993

 

1994

Christian Dior campaing 1994

 

1995

Christian Dior campaing 1995

 

1996 

Christian Dior campaing 1996 Diane Kruger

 

1997 –  John Galliano became the creative director of the house

Christian Dior campaing 1997

 

1998

Christian Dior campaing 1998

 

1999

Christian Dior campaing 1999

 

2000 Spring-Summer. Gisele Bundchen & Rhea Durham by Nick Knight

Christian Dior campaing 2000

 

2000-01 Fall-Winter. Raica Oliveira by Nick Knight

Christian Dior campaign 2001

 

2001 Spring-Summer. Angela Lindvall by Nick Knight
Christian Dior campaign 2001

 

2001-02 Fall-Winter. Karen Elson by Nick Knight

Christian Dior campaign 01-02

 

2002 Spring-Summer. Gisele Bundchen by Nick Knight

Christian Dior campaign 2002

 

2002-03 Fall-Winter. Gisele Bundchen by Nick Knight

Christian Dior campaign  2002-03

 

2003 Spring-Summer. Gisele Bundchen by Nick Knight

Dior campaign 2003

 

2003-04 Fall-Winter. Angela Lindvall by Nick Knight

Dior campaign 2003-04

 

2004 Spring-Summer. Gisele Bundchen by Nick Knight

Dior campaign 2004

 

2004-05 Fall-Winter. Gisele Bundchen by Nick Knight

Dior campaign 2004-05

 

2005  Spring-Summer. Kate Moss by Nick Knight

Dior campaign 2005

 

2005-06 Fall-Winter. Kate Moss  by Nick Knight

Dior campaign 2005-06

 

2006 Spring-Summer. Stella Tennant by Nick Knight

Dior campaign 2006

 

2006-07 Fall-Winter. Kate Moss by Nick Knight

Dior campaign 2006-07

 

2007 Spring-Summer. Gemma Ward by Craig McDean

Dior campaign 2007

 

2007-08 Fall-Winter. Jessica Stam by Craig McDean

Dior campaign 2007-08

 

2008 Spring-Summer. Jessica Stamm , Coco Rocha and Kasia Struss by Craig McDean

Dior campaign 2008

 

2008-09 Fall-Winter.  Daria Werbowy by Craig McDean

Dior campaign 2008-09

 

2009 Spring-Summer. Gisele Bundchen by Craig McDean

Dior campaign 2009

 

2009-10 Fall-Winter. Marion Cotillard

Dior campaign 2009-10

 

2010 Spring-Summer. Karlie Kloss by Steven Meisel

Dior campaign 2010

 

2010 Fall-Winter. Karlie Klossby Steven Meisel

Dior campaign 2010-11

 

2011 Spring-Summer. Karlie Kloss by Steven Meisel

Dior campaign 2011

 

2011-12 Fall-Winter.  Last Galliano’s collection. Not sure if this is the real campaing for that season..

Dior campaign 2011-12

 

2012 Spring-Summer. Mila Kunis by Mikael Jansson

Dior campaign 2012

 

2012-13 Fall-Winter. Raf simons was appointed as the creative director. Daria Strokous by Inez and Vinoodh

Dior campaign 2012-13

 

2013 Spring-Summer. by Willy Vanderperre

Dior campaign 2013

 

2013-14 Fall-Winter.  Mariacarla Boscono, Daria Strokous, Iselin Steiro by Willy Vanderperre

Dior campaign 2013-14

 

2014 Spring-Summer. Elise Crombez, Julia Nobis, Stella Tennant & Edie Campbell by Willy Vanderperre

Dior campaign 2014

 

2014-15. Fall-Winter Campaign by Willy Vanderperre

Dior campaign 2014-15

 

2015 Spring-Summer. Julia Nobis, Lexi Boling, and Natalie Westling by Willy Vanderperre

Dior campaign 2015

 

2015-16 Fall-Winter.  Julia Nobis, Mica Arganaraz and Natalie Westling by Willy Vanderperre

Dior campaign 2015-16

 

2016  Spring-Summer by Patrick Demarchelier

Dior campaign 2016

 

2016-17 Fall-Winter. Julia Nobis By Steven Meisel

Dior campaign 2016-17

 

2017 Spring-Summer. Maria Grazia Chiuri took the post after Raf Simons.  Ruth Bell and May Bell by Brigitte Lacombe

Dior campaign 2017

 

Could you feel and see the difference? Any thoughts on how things were changing during the last 30 years? Share below 😉

 

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