As I always say, fashion is not what a bunch of designers take from their heads and dictate us to wear each season. Fashion reflects the public mood, social norms, politics, economic situation and technological developments. What we eat, think, read and watch are also parts of fashion.
Why is it important to keep an eye on fashion? Well, we have 3 choices how to look – dated, timeless or modern. To be able to understand the difference we need to know what is modern right now, how long it will last, what is always in fashion and doesn’t changes much, and what has already gone.
It may sound complicated but all we need to do is observe and “fill our visual database”. The more you see, the better you feel the difference. The same way as the more different books you read, the better you understand which are classic and which are pulp fiction and why.
In this post I’ve collected Dior’s campaigns for almost 30 years. Go through and pay attention to the following things, as they are clear indicators of the time:
- Shoes, bags and eyewear shapes
- Makeup, eyebrows and hairstyles
- Silhouette, fit, hemlines’ length
- The general message and mood. Is there sex, romantic, power, friendship, something else? What values are being promoted in these advertisements? Yes, they also change every decade.
Again, the more you do this the better you understand whether you look modern, timeless or dated and what needs to be changed.
During the period of 1989–1997 Gianfranco Ferré was the creative director of the house.
1997 – John Galliano became the creative director of the house
2000 Spring-Summer. Gisele Bundchen & Rhea Durham by Nick Knight
2000-01 Fall-Winter. Raica Oliveira by Nick Knight
2001-02 Fall-Winter. Karen Elson by Nick Knight
2002 Spring-Summer. Gisele Bundchen by Nick Knight
2002-03 Fall-Winter. Gisele Bundchen by Nick Knight
2003 Spring-Summer. Gisele Bundchen by Nick Knight
2003-04 Fall-Winter. Angela Lindvall by Nick Knight
2004 Spring-Summer. Gisele Bundchen by Nick Knight
2004-05 Fall-Winter. Gisele Bundchen by Nick Knight
2005 Spring-Summer. Kate Moss by Nick Knight
2005-06 Fall-Winter. Kate Moss by Nick Knight
2006 Spring-Summer. Stella Tennant by Nick Knight
2006-07 Fall-Winter. Kate Moss by Nick Knight
2007 Spring-Summer. Gemma Ward by Craig McDean
2007-08 Fall-Winter. Jessica Stam by Craig McDean
2008 Spring-Summer. Jessica Stamm , Coco Rocha and Kasia Struss by Craig McDean
2008-09 Fall-Winter. Daria Werbowy by Craig McDean
2009 Spring-Summer. Gisele Bundchen by Craig McDean
2009-10 Fall-Winter. Marion Cotillard
2010 Spring-Summer. Karlie Kloss by Steven Meisel
2010 Fall-Winter. Karlie Klossby Steven Meisel
2011 Spring-Summer. Karlie Kloss by Steven Meisel
2011-12 Fall-Winter. Last Galliano’s collection. Not sure if this is the real campaing for that season..
2012 Spring-Summer. Mila Kunis by Mikael Jansson
2012-13 Fall-Winter. Raf simons was appointed as the creative director. Daria Strokous by Inez and Vinoodh
2013 Spring-Summer. by Willy Vanderperre
2013-14 Fall-Winter. Mariacarla Boscono, Daria Strokous, Iselin Steiro by Willy Vanderperre
2014 Spring-Summer. Elise Crombez, Julia Nobis, Stella Tennant & Edie Campbell by Willy Vanderperre
2014-15. Fall-Winter Campaign by Willy Vanderperre
2015 Spring-Summer. Julia Nobis, Lexi Boling, and Natalie Westling by Willy Vanderperre
2015-16 Fall-Winter. Julia Nobis, Mica Arganaraz and Natalie Westling by Willy Vanderperre
2016 Spring-Summer by Patrick Demarchelier
2016-17 Fall-Winter. Julia Nobis By Steven Meisel
2017 Spring-Summer. Maria Grazia Chiuri took the post after Raf Simons. Ruth Bell and May Bell by Brigitte Lacombe
Could you feel and see the difference? Any thoughts on how things were changing during the last 30 years? Share below 😉